Transparency & Trust

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Users want to know what the AI being used in the application is actually capable of.

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When the algorithm relies on being trained by a particular user, that user wants to know how far they are through the training process. 

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Users want to know when real AI is deployed and when it's not.

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Users want to know if are interacting with a human or with an AI. For example, where a customer service chat interface can be handled by either a human agent or a bot, the user wants to know which one they are talking to.

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The user does not want to be creeped out by the way the system behaves.

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The user does not want to be confounded, confused, otherwise left in the dark as to how an algorithm has generated its result. 

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An AI that generates imagery is capable of producing some very unsettling material. The user wants not to be freaked out by this. 

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The user wants the system to appear to be human... But not at the expense of it looking unsettling.